5 Email Marketing Statistics You Need to Know For Your Fitness Business

5 Email Marketing Statistics You Need to Know For Your Fitness Business

5 Email Marketing Statistics You Need to Know For Your Fitness Business
Social media gets all the glory–and it’s an important part of attracting people into your community–no doubt.
But when it comes to actually monetizing your business, email marketing is what pushes your fitness business goals past the finish line.
It’s what serious business owners do, because relying on social media alone is risky and statistically proven not to be as effective at closing sales than email marketing.
Let these 5 email marketing statistics help you decide what role email marketing will play in your business.
#1.) Email subscribers are 138% more likely to buy from you than a social media subscriber alone
#2.) The average email open rate in the fitness industry is 21% (compared to less than 5% reach of social media posts)
#3.) A good landing page conversion rate is 5%.
#4.) An email is 3X more likely to generate a sale than a social media post
#5.) In 2020, every dollar spent on email marketing averages a $38 return!
If these numbers are making you think twice about your current email marketing efforts (or lack thereof), join me and @laurengeorgefitness for our Fit Biz Retreat workshop “You’ve Got Mail! Email List Building Essentials for Growing Your Fitness Empire”
Tell me in the comments below if you have an email list yet! resources mentioned (note: some of the following links include affiliate links from trusted partners that i use and love, meaning that i may earn a referral fee when you make a purchase using the link.)
Optimize your fitness community for long-term relationships and increased purchasing potential by learning how to set up, promote, nurture, and sell to your email list! Join us for a Fit Biz Retreat Virtual Session on “You’ve Got Mail! Email List Building Essentials for Growing Your Fitness Empire.”

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