EveryMatrix appoints co-founder Stian Hornsletten as Group Chief Commercial Officer

EveryMatrix appoints co-founder Stian Hornsletten as Group Chief Commercial Officer

EveryMatrix is delighted to announce the recent appointment of Stian Hornsletten in the role of Group Chief Commercial Officer. Previously CEO of the company’s casino unit, Hornsletten has taken over his role as CCO to drive the company’s commercial strategy forward, bring new large operators on board, and oversee the sales, marketing and account management teams.
Besides establishing and leading the CasinoEngine business unit, Stian Hornsletten is also the co-founder of EveryMatrix, being a prominent figure within the company for the last 12 years. Hornsletten has over 19 years of experience in the online gaming industry, being an early entrant into betting exchanges and online poker and successfully leading many ventures to market.
Hornsletten’s extensive business knowledge and experience were crucial in propelling EveryMatrix’s casino product forward, managing to sign and launch over 30 new casino clients in the past two years, including highly successful operators like Tipico or the Norwegian state-owned Norsk Tipping. Under his lead, CasinoEngine reached at the beginning of 2019 over 230% YoY GGR growth and is processing now over one billion game rounds per month.
Ebbe Groes, EveryMatrix Group Chief Executive Officer , comments on the recent appointment: “I’ve known Stian for a long time now and I am thrilled that he accepted to take over EveryMatrix’s commercial growth across all business units, from sports betting, payments to affiliate and, of course, casino. Stian is both my business partner and trusted friend and having him in this commercial role is a great win for EveryMatrix.
“Thanks to Stian’s technical skills, passion for this business and comprehensive expertise, I believe we can reach the commercial objectives we have set and prove once more that EveryMatrix is a leading B2B company within the iGaming industry.”
Stian Hornsletten, EveryMatrix Chief Commercial Officer , says: “This is a very exciting time to be joining the commercial teams, and I look forward to working together with my colleagues to ensure that the company’s commercial strategy, products and service level are robust in today’s business environment.
“Our goal is to continue to increase market opportunities for partners and clients by focusing on providing our specialised technology and modular solutions alongside excellent service.”
About EveryMatrix
EveryMatrix delivers a modular and API driven product suite including a market-leading one-stop-shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers. Share

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12. 9 Common Web Design Mistakes that Small Business Make

Today, most consumers rely on the internet to find information that will help them to make smarter decisions. This behavior trend emphasizes the importance of online presence for a business.
If you are a booming business in today’s modern marketplace, you need a professional website that can enhance the growth of your business. However, before getting started, read this blog and make sure you have not committed any mistake that will ruin your image among customers!
SmallBusinessWeb is a Web Design and Development Company specializing in creating SmallBusinessWeb is a Web Design and Development Company specializing in creating digital branding and marketing solutions for small businesses worldwide. We believe every small business is unique and we will help your customers get to know about your uniqueness. 1. Lack Of Research
If you are developing a website, it is very important to understand the customer persona before designing it. Analyze the real user problem and have a clear solution for them on your website. Knowing your audience will help you to make choices regarding features and design elements. Here are certain questions that you must ask before building your website, Who are my ideal clients? What is the current behavioral pattern of my clients? What are the goals and needs of my clients? What are the issues and pain-points do clients face currently? 2. Improper Positioning of CTA
CTA is considered as a gateway to your business. It is very important to place CTA in the right place and it should explain to visitors what they want to do. You should provide all the beneficial information about the services that visitors need to know before grabbing your service via CTA. Also, make sure there are minimal and effective sections in your forms. 3. Poor Use of White Space
Content is one of the crucial parts of your website and marketing campaign. It allows you to describe your services and products to visitors. So, make a wise choice of font and layout of the page. Add limited information and updated content wherever possible. Make good use of white space instead of dumping a block of texts all over the page. 4. Not Following a Proper Brand Guide
Brand guide is one of the essential documents a business must hold. It gives consistency for your website even if it is modified or redesigned by a new designer. Brand guidelines are utilized as a resource by most of the organizations to understand how to represent their brand. It communicates a variety of things about your brand, both internally to your organization/business and externally to your partners, affiliates, or other general public. If you fail to follow a proper guideline, inconsistency may spread across your website which can affect user experience. 5. Irrelevant Images and Stock Images
Images and graphics act as an integral part of web design. Important information can be quickly conveyed via images rather than writing complex readable paragraphs. Business owners must be more careful in choosing images because low quality and boring stock images will muck up your website and reduce your visitors. Likewise, irrelevant images will confuse readers and they might not understand what you are trying to say. Therefore, grab a professional custom web development and design service providers and make your website unique. 6. Weak SEO (Search Engine Optimization)
Search engine algorithms are grown smarter today. A few years back, people used a lot of black hat techniques like keyword stuffing, irrelevant backlinks, hiding content, etc. Anyone following these practices can get penalized or lose website authority nowadays. Therefore, make sure you provide quality content and focus on long-tail keywords that can help readers. If you are displaying quality content, search engines are going to rank you anyways. 7. No Analytics to Measure Performance
One of the important things to protect your investment over the website is to analyze your process and measure success. You can gain the entire benefit of online marketing only if you are able to test, track, and adjust your business improvements. This analysis can be done with free tools like . By coupling the data from analytics you can specifically target and retarget the audience those who bring you business. 8. Hidden Contact Information
Clear contact information help to minimize clicks and maximize opportunities. More often than not, business owners fail to display their mobile numbers prominently on a dedicated contact page. Website visitors may not like to search on how to get in touch with you. So, do not neglect to display your contact details on your contact page, header, or footer. If you are adding details on your contact page, make sure you link the page in the main navigation. 9. Mobile Responsiveness
Customer’s impression about a website is now contingent on how it looks on their mobile devices. Due to this fact, if you miss an opportunity, your competitors may try to take advantage. Therefore, make a lasting impression among your customers by providing them with a mobile-friendly experience. Also, make sure your website looks good even on all other devices like desktop, tablet, iPhone, iPad, etc. Winding Up
A cluttered website will affect traffic because site visitors will not return back if they can’t understand what you are trying to convey. Many great contents may stay useless due to minor website mistakes. Thus, use this information effectively and try to focus on providing great user-experience to your customers.
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