Huawei controversy opens field for 5G challengers – RFI
Huawei controversy opens field for 5G challengers Issued on: 28/06/2020 – 05:34 Technicians of South Korean telecom operator KT check an antenna for the 5G mobile network service in Seoul AFP Advertising Read more Tokyo (AFP)
With growing pressure to keep China’s Huawei out of 5G network development, it could be time for firms like Japan’s NEC and South Korea’s Samsung to shine.
Washington has pushed allies to bar Huawei, a Chinese telecom giant, from building next-generation 5G mobile networks, claiming its equipment can be used to spy for Beijing.
Huawei denies the charges, but US pressure has prompted an about-turn in Britain.
The government had already pledged to cut the firm out of the most sensitive “core” elements of 5G that access personal data, and is now reportedly pushing for plans to end Huawei’s involvement in Britain’s 5G infrastructure by 2023.
But excluding Huawei is not without challenges, because there are currently only two alternatives in Europe for 5G equipment such as antennas and relay masts: Finland’s Nokia and Sweden’s Ericsson.
Britain has encouraged Washington to form a club of 10 democratic nations that could develop its own 5G technology, but there has been little movement so far.
“The vast majority of the commercial networks sold in the world come from the big three,” said Sylvain Chevallier, in charge of telecoms at BearingPoint consultancy, referring to Huawei, Nokia and Ericsson.
“But a world of three is not good for operators, and if it goes down to two it will be worse still,” he told AFP.
– Teaming up –
That leaves a tempting potential opening for telecoms firms like Samsung and NEC. But building a successful 5G network is no simple task.
That is a lesson Samsung has already learned. Despite being a major player in 3G, it found itself unable to compete with the big three on 4G and struggled to win commercial contracts.
“This has been a challenge for Samsung,” said Daryl Schoolar, a mobile technology specialist at consulting group Omdia.
In building its 5G network, Samsung has so far focused on North America and parts of the Asia-Pacific region.
“So while operators may feel uncertain about Samsung Networks, they are much further along in the process of being a global presence than NEC,” Schoolar added.
NEC does have some advantages, including a partnership in Japan with mobile operator Rakuten.
The firms have already cooperated on a 4G network and are now jointly developing a 5G system.
The Japanese firm is also a leader on undersea cables, fibre optic networks and — thanks to its affiliate Netcracker — logistics management software.
“Netcracker has a strong presence with operators in Europe, which could be a real entry point for NEC,” said Stephane Teral, chief telecoms analyst at LightCounting, a market research firm.
– ‘A major challenge’ –
NEC is tightlipped about its contracts for mobile networks, saying only that it is holding feasibility demonstrations for “a number of customers and we are engaged in commercial discussions with others”.
Britain’s government has reportedly asked both NEC and Samsung to take part in demonstrations as it looks to diversify its 5G options.
And on Thursday, NEC announced a tie-up with Japanese operator NTT intended in part to speed up the development of a 5G network.
Samsung and NEC joined forces two years ago and have launched a joint marketing team to offer 5G products to European and Asian markets.
Still, the path ahead will be tough, said Schoolar.
“I think it’s a major challenge for NEC. It requires more than radios, it requires investing in people who can do system integration, sales, customer support, network design and engineering,” he said.
“Plus NEC will need to build operator trust that they will be there to support them in five to 10 years as those 5G networks evolve.”
Washington has backed the use of non-proprietary technology like Open RAN in 5G development, hoping it will provide an entry point for US firms.
Such a move would open up opportunities for NEC, allowing them to “create an economic model that would shake up traditional equipment manufacturers,” said Chevallier. © 2020 AFP
Benefit From Online Marketing With These Tips
Benefit From Online Marketing With These Tips Written by-Hendriksen Lindhardt
Marketing has taken a top priority for many who want to sell goods and services via the Internet. It may seem like a snap at first, but you need to learn the basics before you can make money. This article can provide you with tips that can make you a pro at Internet promotion.
Get good content for your website. Content is what people come to your site for in the first place. Offer them something relevant to their wants and needs that benefits them. Before trying to sell your product or service, give your site visitors something that will make them want to stay around.
Make the first 100-150 characters of your META description tag count. The text in your meta description is shown right below the page title in search engines. A good description will get people to click, and the number of clicks influences your site’s position in search results. Long descriptions will be truncated, so be careful.
You should make a habit of linking back to your own site or old archives whenever you create new content. best yoast seo settings 2016 can easily get additional traffic for different pages this way. However, you should be careful not to go overboard with too much links because you could annoy users and readers.
Remind your readers that they can bookmark your website. If a customer is interested in returning, they will not have to search for you again if they bookmarked your page. It may seem obvious, but sometimes the idea will slip someone’s mind. Jog their memory for them with a quick and subtle reminder.
Make sure that the colors and themes of your website are unique to your company and portray the logos and colors that you have instilled. The last thing that you want to have happen is for your customers to think that you copied the design from another website, which will destroy your credibility.
Set a goal for your website. In most cases, it is to drive more business but you must have a goal on how to do that. As important as it is to set goals, it is just as, if not more important to come up with some kind of system to measure your success in reaching those goals.
To keep the reader engaged, stay away from heavy text and favor infographics, imagery and short paragraphs. Reading online is very different than reading on paper. It is a much more graphic medium that favors jumping from one information source to the next. To make sure your site is taken in by the visitor, stick to graphic communication and quick paragraphs instead of the 500-word essay describing your business.
Marketing your business on the internet is especially difficult if you design your own products because there inevitably comes a point when you run out of ideas for new merchandise. However, there are ways to get those creative juices flowing. Haunt forums, blogs, chat rooms and websites to see what complaints people are making. See if you can devise a product to satisfy any of their needs. Get some brainstorming help by posting a customer survey on your website to find out if there are any new products that consumers would like to see on the market. Think about merging two products into a single one that is more convenient. Keep up with the latest trends, and try to visualize compatible products. Before long, you’ll be designing your next prototype.
You should include an easy way to buy the product after your review. This is known as a ‘call to action’ and consists typically in a link that invites the reader to buy the product ‘now’. Use a vocabulary that empowers the readers and emphasizes the fact that they are taking the decision to buy themselves.
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Savvy internet marketers double-check the email addresses they get from potential clients by using two lines of opt-in strategy. The first line is getting website visitors to surrender their email address. Then by soliciting a response – through an email newsletter offering a small but valuable freebie, perhaps – website owners can get their visitors to verify their own addresses.
Leave business cards that display your website URL around town. Most people use the internet, but they also leave their houses which means you can catch their attention anywhere. Leave cards at restaurants, supermarkets and anywhere else you can think of. People will be intrigued, pick up a card and visit your site the next time they’re on the internet.
Make sure that the colors you use on your site do not make it hard for users to find navigation links. If your site is in black but your navigation links are in royal blue users may not see them and that would mean less time they will spend on your site.
One of the most effective ways to utilize website marketing to connect with customers and potential future customers is through blogging. In better than yoast seo , companies blog several times a day, which reaches their entire audience. https://squareblogs.net/wilbert6115marine/website-as-well-as-online-search-engine-what-to-know-about-search-engine blog about topics their audience are interested in so that they can build lasting relationships and increase overall customer retention rates.
A great affiliate marketing tip is to include any article or internet reviews that have been done about your business. Rather than adding a link to the review, you should add the actual content as it will show customers that you run a well respected business which will make them more comfortable ordering from you.
A good online marketing tip is to promise good results to your visitors. Giving them a guarantee that your product will be able to solve a particular problem is an excellent selling point no matter what the problem is. Make your customers feel as if you are providing a solution.
Upsell your customers. You can do this by adding another offer during their order process. Let them know the benefits of the upsell order and the price. Tell them about other related products and how well they work together. By doing this, you may get an increase in your sales.
If you’re not happy with the way your Web marketing is working, it’s time for you to try something new. This article has shown you plenty of ways to inject some life into your efforts. Take the tips that will work for you, and use them to their fullest.