Marketing: Find a need – fill a need * Little Scorpion

Marketing: Find a need – fill a need * Little Scorpion

Marketing: Find a need – fill a need
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Plazan Skin Care Research-and-production enterprise “Plazan” has worked in the market of cosmetics and medicines since 1991 and is a group of highly skilled experts.
Marketing: Find a need – fill a need
In any business venture, you will need customers in order to be IN business. Anybody can start a business – even tomorrow – but without the promise of a customer (in fact, a lot more than one), the chances of succeeding long-term are slim to none.
When you were growing up, you had needs. You were hungry, so your parents fed you. You were cold, so you were given clothes to wear. You needed support and encouragement, and your family and friends supported you and gave you the love and social interaction that we as humans need. So, how is this relevant to your business? In one sentence, here it is.
** If you are not satisfying a need, you will make little to no sales – period **
If you are in the process of starting your business, you can research a category, idea or product on the internet very easily. There are websites that you can visit that will help you find out how many people were looking for a particular piece of information, according to the number o times a certain keyword search or phrase was used. A popular and well-used site for this is the Overture Yahoo! Keyword Search tool, found at the following URL: http://inventory.overture.com/d/searchinventory/suggestion/
By typing in a keyword or phrase, such as mustang car parts, you will be presented with the results for the previous month. For July 2011, a total of 1016 searches were done for this term on the Yahoo search engines.
What this tool doesn’t do is show you the searches in Google and other major search engines. But it does give you an idea of the potential customers for your product, and helps to highlight potential need in a product or service. The higher the number of searches, the higher the potential for sales.
Another great way to find out what your customer’s needs are is to ask them. You can do this in person, over the phone, by email or in the mail. This is great for all types of businesses – online and offline. You can also ask other questions that will help you in growing your business. Questions such as what products they would prefer, how much they would pay for them, and how they go about finding the information for that product. This information is invaluable when you are putting together your business and marketing plans.
Starting, growing and expanding your business is often portrayed as a complex process. Honestly, some of the stages are. But the part that truly matters – whether you are making sales or not – is whether you are meeting the needs of your customer. If the answer to that is yes, then your next stage is to let your customer know you exist.
By finding out what need they have and filling it, you will have a product that will interest them when they find you.
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**NB. Photos used are for illustration purposes. No photos are mine as far as I’m aware they are public domain or creative common images . If you own one of them and would like it removed please message me. Share this:

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KOSBE to Host Google Livestream – Drive a Holiday Shopping Rush for Your Business Workshop

KOSBE to Host Google Livestream – Drive a Holiday Shopping Rush for Your Business Workshop
Kingsport, TN, The Small Business Development Center ETSU – Kingsport Affiliate Office will host Google Livestream Part II – Drive a Holiday Shopping Rush for Your Business workshop on Wednesday, October 17th, 2018 from 12:00 PM – 1:00 PM at The Kingsport Chamber. The training is co-sponsored by the Kingsport Office of Small Business Development and Entrepreneurship (KOSBE), and the Kingsport Chamber.
KOSBE is an official partner of Google and is hosting a viewing party of this livestream for local businesses. In this workshop, experts from Google will share information on how businesses can leverage Google products and tools, and use Google My Business and Google Ads to reach and engage with holiday shoppers.
This workshop is meant for small business owners and their employees, retailers, marketing/sales professionals, tradeshow and holiday market organizers etc.
Attendee laptops (optional): Bring your own devices/computers. Free Wi-Fi will be available so you can follow along or use your device(s) during the workshop.
Please bring your brown bag lunch, KOSBE will have water and coffee for event attendees.
This is a free training, but pre-registration is required.
Please RSVP online at https://clients.tsbdc.org/reg.aspx?mode=event&event=10380047 or to Aditi Bhave at 423.392.8825 or [email protected]
The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Aditi Bhave – 423.392.8825; [email protected]; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
The Tennessee Small Business Development Centers Network, hosted by Middle Tennessee State University in Murfreesboro, TN, is an accredited member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, participating universities and community colleges, and regional support partners. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA and other program sponsors. All information is deemed reliable, but not guaranteed. All information, events, and/or prices are subject to change or withdrawal. The Tennessee Small Business Development Centers Network shall not be held responsible for any typographical errors, misinformation, or misprints. Please confirm the information with the listing party.

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