What is Digital Marketing?
Don’t be Napoleon. Check the weather forecast first. Then come up with a good strategy.
Good strategies are the heart of what digital marketing is .
What does a good strategy involve anyway? Content Marketing
Content marketing involves the creation and sharing of, well, content . And by that, I mean online materials like social media posts, blogs, vlogs, videos, and podcasts. The end goal is to attract new customers. Pay-Per-Click (PPC)
That’s an advertising model, which drives traffic to a website. An advertiser places their ad on a website and pays the publisher for every user that clicks on said ad.
PPC works with search engines too, as you can see below. Search Engine Optimization (SEO)
If your website appears in the top search results, people are more likely to visit it.
Every search engine has the so-called crawlers. On top of other things, they gather content information on the internet.
Something like Varys in Game of Thrones.
You can ensure your site pops up on top when you post optimized content. You have to make sure the crawlers understand it correctly and your visitors find it entertaining. Title tags, keywords, meta descriptions, and all those details need to be taken care of. Search Engine Marketing (SEM)
The popular search engines – Google, Yahoo, and Bing – allow you to run text ads on the result pages. That’s one of the easiest, most effective ways to target future customers – while they’re searching for a product just like yours!
Being present in the search results can be a massive boon to your business. That’s why SEM is so popular. If, however, you don’t want to deal with the hassles of SEO – there’s an easier way. With PPC, you can just pay to have your listing appear in the search results. Social Media Marketing
The best thing about social media?
It’s also extremely popular.
You can use any relevant social media platforms to promote your business. It takes a lot of dedication, sure, but in the end, it’s worth it.
Most platforms allow you to pay for promotion, but there are ways around that. If you don’t have the budget, you can just spend more time on them and attract attention naturally.
Still, time is money, so if you can afford it (and you have a good product or service, that people want to buy) – paid promotion is the way to go. Email Marketing
You’d think that with so many new and fresh options, email marketing will be a little less popular.
But nope. It’s still here and is still going strong.
In fact, email is the best converting channel .
Email marketing is used to advertise promotions, sales, events, and it’s a widely known fact that, most of the time, abandoned shopping cart emails work wonders to bring customers back.
Email might be older tech, but it still has plenty of tricks up its sleeve. Actually, that’s an understatement.
People are starved for personal communication with someone who cares, instead of the usual random marketing messages that mostly only ask for money. Email is a great way to make that kind of communication happen.
Naturally, it touts the best ROI and conversion rates of any marketing channel.
Some of the most reliable email automation tools that can help you take advantage of what email marketing has to offer are:
– MailChimp is one of the best value offerings out there
– Aweber used to be the Gold standard in the email marketing community
– Drip is a relative newcomer that caters to advanced marketers Affiliate Marketing
This is a way for businesses to invite people to promote their products and services. In return, it pays marketers a cut of the profits they generate.
The retailer or brand chooses an affiliate and a network to publish their ad on. The affiliate gets a commission for every customer gained with his or her help.
It is an extremely popular form on digital marketing with global market share of over $12 billion. Given that it is a performance-based marketing, it can be very affordable as well. Influencer Marketing
As the name suggests, it involves paying an influencer to promote your product.
Influencers are quite different than celebrities. People nowadays tend to trust normal people with huge followings more than Selena Gomez, for example.
Just make sure you choose the right type of influencer.
I, personally, wouldn’t trust a Twitch streamer promoting Urban Decay lipsticks.
Also, influencers do not get commission per sale – which would be the main difference with affiliate marketing.
Well, we figured out what digital marketing strategies are and why they matter.
Now the question is how to make one ? How to Create a Digital Marketing Strategy
Here are some of them, to help you create a killer digital marketing plan . Create a Buyer Persona
You need to know who you’re marketing your business to. Creating a buyer persona is pretty easy. Do your research about your clients – interview some of them, post surveys on your digital marketing channels . Find out the age, gender, location, and occupation of your customers and use that information to create one or more buyer personas.
If you want optimal results, you can’t sell aforementioned Urban Decay lipsticks to people whose prime interest is cars.
Well, you can , but if said people are women, between the ages of 18 and 40, with above average income, and your lipsticks are all named after fancy car brands.
Now you see why creating a buyer persona is important. Identify Your Goals
You always need a marketing goal. But make sure it’s an achievable one.
(Do not invade Russia during winter, this is not a realistic goal.)
Whatever the end goal is, you need to find the right tools for it.
What is the correct strategy for your digital marketing campaigns ?
How can you measure your ROI?
Find the answers to these questions before you start. Plan Your Budget
If you’re going to use paid digital marketing channels, you need to have a clear idea about how much you’re willing to spend.
Be realistic with your strategy.
Look at your existing channels and which ones give you the best ROI. Think of ways to optimize other platforms. Set a fitting deadline. And be flexible – things often change suddenly and you’ll most probably need to adapt your digital marketing strategy on the fly. Digital Marketing Budget
I wanna be a billionaire so freakin’ bad
Buy all of the things I never had
Uh, I wanna be in the top Google search results…
🎶 🎶 🎶
As with everything else, it depends on which part of the digital marketing world we’re talking about.
There are platforms that allow you to build a website for free. Although you get limited features, you can still get a decent website this way.
All the same, there’s a reason why you shouldn’t. Most free platforms will include their ads on your website – which kind of defeats the purpose of having a website. You won’t get a reputation boost from having a website with spammy ads on it, and you won’t be able to monetize your website either – should you choose to do it.
Thankfully, having a website built for you is more affordable than you’d think. That’s an investment that’s well worth it.
Also, there are plenty of website building platforms with incredibly low entry requirements, both in terms of investment and technical acumen.
For most inbound strategies, even a tight budget is plenty.
Creating organic and engaging content is key here, and you don’t need to be a billionaire to make it work. You mainly need time (and talent, of course) to create high-quality content. Everything else is optional.
If you lack time and talent, you can hire someone to write said content for you. This, of course, would mean you have to spare some money for a freelance or a hired writer.
If you want to work with influencers , you surely need to have a planned budget for your campaign. Other forms of affiliate marketing, pay-per-click, and SEM also require some payment, but they won’t break the bank.
As I mentioned in the beginning, one of the perks of digital marketing is that it’s cheap.
Or at least cheaper than other forms of marketing.
Does this make it suitable for your business? Is Digital Marketing a Good Option for All Businesses?
For 99.9% of businesses – the answer is yes.
Digital marketing can help all sorts of business . No matter your product or service, digital marketing helps build the “face” of your brand, connecting with your customers or reaching new ones. Digital Marketing for B2B
If you’re B2B oriented, your best options are a good website, paid search advertising, email marketing, and LinkedIn.
Your goal here should be to reach a specific audience and to get it to speak to one of your salespeople. You need high-quality leads.
Most likely you won’t be talking to amateurs, so you need everything to be flawless. Digital Marketing for B2C
B2C is comparatively easier than B2B. The prices are not as high and you don’t really need a salesperson involved.
What you absolutely must do for a successful B2C campaign is to make your product or service as attractive as possible.
People like brands that have a personal approach. They also like stories and to feel good about themselves. You’d think those are all obvious points, but for most marketers – they’re not.
Social media platforms like Facebook, Instagram, and Pinterest should be the heart of your
social media marketing strategy.
Make sure your social media profiles are aesthetically pleasing, as well as your website. Pretty things attract attention.
In other words, make it instagrammable .
And, while a pretty website can attract an audience, do include call-to-action buttons so they know what to do once on there!
Enter Daily For Your Chance To Win A Dr Pepper Movie Night!