What is Digital Marketing?

What is Digital Marketing?

Don’t be Napoleon. Check the weather forecast first. Then come up with a good strategy.
Good strategies are the heart of what digital marketing is .
What does a good strategy involve anyway? Content Marketing
Content marketing involves the creation and sharing of, well, content . And by that, I mean online materials like social media posts, blogs, vlogs, videos, and podcasts. The end goal is to attract new customers. Pay-Per-Click (PPC)
That’s an advertising model, which drives traffic to a website. An advertiser places their ad on a website and pays the publisher for every user that clicks on said ad.
PPC works with search engines too, as you can see below. Search Engine Optimization (SEO)
If your website appears in the top search results, people are more likely to visit it.
Every search engine has the so-called crawlers. On top of other things, they gather content information on the internet.
Something like Varys in Game of Thrones.
You can ensure your site pops up on top when you post optimized content. You have to make sure the crawlers understand it correctly and your visitors find it entertaining. Title tags, keywords, meta descriptions, and all those details need to be taken care of. Search Engine Marketing (SEM)
The popular search engines – Google, Yahoo, and Bing – allow you to run text ads on the result pages. That’s one of the easiest, most effective ways to target future customers – while they’re searching for a product just like yours!
Being present in the search results can be a massive boon to your business. That’s why SEM is so popular. If, however, you don’t want to deal with the hassles of SEO – there’s an easier way. With PPC, you can just pay to have your listing appear in the search results. Social Media Marketing
The best thing about social media?
It’s free.
It’s also extremely popular.
You can use any relevant social media platforms to promote your business. It takes a lot of dedication, sure, but in the end, it’s worth it.
Most platforms allow you to pay for promotion, but there are ways around that. If you don’t have the budget, you can just spend more time on them and attract attention naturally.
Still, time is money, so if you can afford it (and you have a good product or service, that people want to buy) – paid promotion is the way to go. Email Marketing
You’d think that with so many new and fresh options, email marketing will be a little less popular.
But nope. It’s still here and is still going strong.
In fact, email is the best converting channel .
Email marketing is used to advertise promotions, sales, events, and it’s a widely known fact that, most of the time, abandoned shopping cart emails work wonders to bring customers back.
Email might be older tech, but it still has plenty of tricks up its sleeve. Actually, that’s an understatement.
People are starved for personal communication with someone who cares, instead of the usual random marketing messages that mostly only ask for money. Email is a great way to make that kind of communication happen.
Naturally, it touts the best ROI and conversion rates of any marketing channel.
Some of the most reliable email automation tools that can help you take advantage of what email marketing has to offer are:
– MailChimp is one of the best value offerings out there
– Aweber used to be the Gold standard in the email marketing community
– Drip is a relative newcomer that caters to advanced marketers Affiliate Marketing
This is a way for businesses to invite people to promote their products and services. In return, it pays marketers a cut of the profits they generate.
The retailer or brand chooses an affiliate and a network to publish their ad on. The affiliate gets a commission for every customer gained with his or her help.
It is an extremely popular form on digital marketing with global market share of over $12 billion. Given that it is a performance-based marketing, it can be very affordable as well. Influencer Marketing
As the name suggests, it involves paying an influencer to promote your product.
Influencers are quite different than celebrities. People nowadays tend to trust normal people with huge followings more than Selena Gomez, for example.
Just make sure you choose the right type of influencer.
I, personally, wouldn’t trust a Twitch streamer promoting Urban Decay lipsticks.
Also, influencers do not get commission per sale – which would be the main difference with affiliate marketing.
Well, we figured out what digital marketing strategies are and why they matter.
Now the question is how to make one ? How to Create a Digital Marketing Strategy
Here are some of them, to help you create a killer digital marketing plan . Create a Buyer Persona
You need to know who you’re marketing your business to. Creating a buyer persona is pretty easy. Do your research about your clients – interview some of them, post surveys on your digital marketing channels . Find out the age, gender, location, and occupation of your customers and use that information to create one or more buyer personas.
If you want optimal results, you can’t sell aforementioned Urban Decay lipsticks to people whose prime interest is cars.
Well, you can , but if said people are women, between the ages of 18 and 40, with above average income, and your lipsticks are all named after fancy car brands.
Now you see why creating a buyer persona is important. Identify Your Goals
You always need a marketing goal. But make sure it’s an achievable one.
(Do not invade Russia during winter, this is not a realistic goal.)
Whatever the end goal is, you need to find the right tools for it.
What is the correct strategy for your digital marketing campaigns ?
How can you measure your ROI?
Find the answers to these questions before you start. Plan Your Budget
If you’re going to use paid digital marketing channels, you need to have a clear idea about how much you’re willing to spend.
Be realistic with your strategy.
Look at your existing channels and which ones give you the best ROI. Think of ways to optimize other platforms. Set a fitting deadline. And be flexible – things often change suddenly and you’ll most probably need to adapt your digital marketing strategy on the fly. Digital Marketing Budget
I wanna be a billionaire so freakin’ bad
Buy all of the things I never had
Uh, I wanna be in the top Google search results…
🎶 🎶 🎶
As with everything else, it depends on which part of the digital marketing world we’re talking about.
There are platforms that allow you to build a website for free. Although you get limited features, you can still get a decent website this way.
All the same, there’s a reason why you shouldn’t. Most free platforms will include their ads on your website – which kind of defeats the purpose of having a website. You won’t get a reputation boost from having a website with spammy ads on it, and you won’t be able to monetize your website either – should you choose to do it.
Thankfully, having a website built for you is more affordable than you’d think. That’s an investment that’s well worth it.
Also, there are plenty of website building platforms with incredibly low entry requirements, both in terms of investment and technical acumen.
For most inbound strategies, even a tight budget is plenty.
Creating organic and engaging content is key here, and you don’t need to be a billionaire to make it work. You mainly need time (and talent, of course) to create high-quality content. Everything else is optional.
If you lack time and talent, you can hire someone to write said content for you. This, of course, would mean you have to spare some money for a freelance or a hired writer.
If you want to work with influencers , you surely need to have a planned budget for your campaign. Other forms of affiliate marketing, pay-per-click, and SEM also require some payment, but they won’t break the bank.
As I mentioned in the beginning, one of the perks of digital marketing is that it’s cheap.
Or at least cheaper than other forms of marketing.
Does this make it suitable for your business? Is Digital Marketing a Good Option for All Businesses?
For 99.9% of businesses – the answer is yes.
Digital marketing can help all sorts of business . No matter your product or service, digital marketing helps build the “face” of your brand, connecting with your customers or reaching new ones. Digital Marketing for B2B
If you’re B2B oriented, your best options are a good website, paid search advertising, email marketing, and LinkedIn.
Your goal here should be to reach a specific audience and to get it to speak to one of your salespeople. You need high-quality leads.
Most likely you won’t be talking to amateurs, so you need everything to be flawless. Digital Marketing for B2C
B2C is comparatively easier than B2B. The prices are not as high and you don’t really need a salesperson involved.
What you absolutely must do for a successful B2C campaign is to make your product or service as attractive as possible.
People like brands that have a personal approach. They also like stories and to feel good about themselves. You’d think those are all obvious points, but for most marketers – they’re not.
Social media platforms like Facebook, Instagram, and Pinterest should be the heart of your
social media marketing strategy.
Make sure your social media profiles are aesthetically pleasing, as well as your website. Pretty things attract attention.
In other words, make it instagrammable .
And, while a pretty website can attract an audience, do include call-to-action buttons so they know what to do once on there!
Alright.

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OFFICIAL SWEEPSTAKES RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN OR CLAIM PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes Name: Dr Pepper Movie Night (the “Sweepstakes”) Participating Stations: See attached list of participating stations (collectively the “Stations”) Station Address: See below for individual market address Telephone: See below for individual station phone numbers This Sweepstakes is sponsored solely by iHeartMedia + Entertainment, Inc. (“Sponsor”). Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor. For a copy of these Official Sweepstakes Rules, please visit the office of the Station during normal business hours, send your request by mail at iHeartMedia + Entertainment, Inc. at the corresponding address below or visit the website. List of Winner(s): For the name(s) of the winner(s) send a stamped, self-addressed envelope, to: iHeartMedia + Entertainment, Inc., Dr Pepper Movie Night Sweepstakes at the corresponding station address. 1. ELIGIBILITY. This Sweepstakes is open only to individuals who (i) are legal U.S. residents of the states of Texas, Wisconsin, Kansas, Iowa, Illinois, Indiana, Alabama, Tennessee, California, Nevada, New Mexico, Missouri, in one of the following counties: Counties: Bell, TX; Brazos, TX; Burleson, TX; Coryell, TX; Falls, TX; Lampasas, TX; Leon, TX; Limestone, TX; Madison, TX; Mclennan, TX; Milam, TX; Mills, TX; Robertson, TX; San Saba, TX; TX; Delta, TX; Denton, TX; Ellis, TX; Erath, TX; Fannin, TX; Freestone, TX; Hamilton, TX; Henderson, TX; Hill, TX; Hood, TX; Hopkins, TX; Hunt, TX; Jack, TX; Johnson, TX; Kaufman, TX; Lamar, TX; Navarro, TX; Palo Pinto, TX; Parker, TX; Rains, TX; Red River, TX; Rockwall, TX; Somervell, TX; Tarrant, TX; Van Zandt, TX; Wise, TX; Hardin, TX; Jasper, TX; Jefferson, TX; Newton, TX; Orange, TX; Tyler, TX; Colbert; Columbia, WI; Dane, WI; Grant, WI; Green, WI; Iowa, WI; Juneau, WI; Lafayette, WI; Marquette, WI; Richland, WI; Rock, WI; Sauk, WI; Dodge, WI; Jefferson, WI; Kenosha, WI; Milwaukee, WI; Ozaukee, WI; Racine, WI; Sheboygan, WI; Walworth, WI; Washington, WI; Waukesha, WI; Barber, KS; Barton, KS; Butler, KS; Chase, KS; Cheyenne, KS; Clark, KS; Comanche, KS; Cowley, KS; Decatur, KS; Dickinson, KS; Edwards, KS; Elk, KS; Ellis, KS; Ellsworth, KS; Finney, KS; Ford, KS; Gove, KS; Graham, KS; Grant, KS; Gray, KS; Greeley, KS; Greenwood, KS; Hamilton, KS; Harper, KS; Harvey, KS; Haskell, KS; Hodgeman, KS; Jewell, KS; Kearny, KS; Kingman, KS; Kiowa, KS; Lane, KS; Lincoln, KS; Logan, KS; Marion, KS; Mcpherson, KS; Meade, KS; Mitchell, KS; Morton, KS; Ness, KS; Norton, KS; Osborne, KS; Ottawa, KS; Pawnee, KS; Phillips, KS; Pratt, KS; Rawlins, KS; Reno, KS; Rice, KS; Rooks, KS; Rush, KS; Russell, KS; Saline, KS; Scott, KS; Sedgwick, KS; Seward, KS; Sheridan, KS; Sherman, KS; Stafford, KS; Stanton, KS; Stevens, KS; Sumner, KS; Thomas, KS; Trego, KS; Wallace, KS; Wichita, KS; Allamakee, IA; Benton, IA; Black Hawk, IA; Bremer, IA; Buchanan, IA; Butler, IA; Cedar, IA; Chickasaw, IA; Clayton, IA; Delaware, IA; Dubuque, IA; Fayette, IA; Grundy, IA; Iowa, IA; Johnson, IA; Jones, IA; Keokuk, IA; Linn, IA; Tama, IA; Washington, IA; Winneshiek, IA; Cook, IL; De Kalb, IL; Dupage, IL; Grundy, IL; Kane, IL; Kankakee, IL; Kendall, IL; La Salle, IL; Lake, IL; Mchenry, IL; Will, IL; Jasper, IN; La Porte, IN; Lake, IN; Newton, IN; Porter, IN; Kenosha, WI; Anderson, TX; Bosque, TX; Collin, TX; Comanche, TX; Cooke, TX; Dallas, AL; De Kalb, AL; Franklin, AL; Jackson, AL; Lauderdale, AL; Lawrence, AL; Limestone, AL; Madison, AL; Marshall, AL; Morgan, AL; Lincoln, TN; Adair, IA; Adams, IA; Appanoose, IA; Audubon, IA; Boone, IA; Calhoun, IA; Carroll, IA; Clarke, IA; Dallas, IA; Decatur, IA; Franklin, IA; Greene, IA; Guthrie, IA; Hamilton, IA; Hardin, IA; Humboldt, IA; Jasper, IA; Kossuth, IA; Lucas, IA; Madison, IA; Mahaska, IA; Marion, IA; Marshall, IA; Monroe, IA; Pocahontas, IA; Polk, IA; Poweshiek, IA; Ringgold, IA; Story, IA; Taylor, IA; Union, IA; Warren, IA; Wayne, IA; Webster, IA; Wright, IA; Inyo, CA; Kern, CA; Los Angeles, CA; Orange, CA; Riverside, CA; San Bernardino, CA; Ventura, CA; Esmeralda, NV; Dona Ana, NM; Culberson, TX; El Paso, TX; Hudspeth, TX; Bond, IL; Calhoun, IL; Clay, IL; Clinton, IL; Fayette, IL; Greene, IL; Jersey, IL; Macoupin, IL; Madison, IL; Marion, IL; Monroe, IL; Montgomery, IL; Randolph, IL; St Clair, IL; Washington, IL; Crawford, MO; Franklin, MO; Gasconade, MO; Iron, MO; Jefferson, MO; Lincoln, MO; Phelps, MO; Pike, MO; Reynolds, MO; St Charles, MO; St Francois, MO; St Louis, MO; St Louis City, MO; Ste Genevieve, MO; Warren, MO; Washington, MO; (each a “Local Station”) and (ii) who are 18 years of age or older at the time of entry (“Entrant”). List of Stations: KAGG-FM KKYS-FM KNFX-FM KVJM-FM WMAD-FM WZEE-FM WKKV-FM WMIL-FM WRNW-FM KTHR-FM KZCH-FM KZSN-FM KKRQ-FM KKSY-FM KOSY-FM WEBG-FM WGCI-FM WKSC-FM KKMY-FM KYKR-FM KDMX-FM KEGL-FM KHKS-FM WDRM-FM BQRV-FM KBIG-FM KRRL-FM KYSR-FM KKDM-FM KPRR-FM KLLT-FM KLOU-FM KSD-FM KSLZ-FM The Sweepstakes is subject to all applicable federal, state, and local law and regulations. Void outside the states of Texas, Wisconsin, Kansas, Iowa, Illinois, Indiana, Alabama, Tennessee, California, Nevada, New Mexico, Missouri, (counties listed above) and where prohibited or restricted by law. Employees, contractors, officers and directors of Sponsor, Dr Pepper/Seven Up, Inc., their respective affiliates, parent companies, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies, the Station, and any third party prize provider(s) and/or prize fulfillment service (collectively, the “Sweepstakes Entities”); individuals employed by any other radio and televisions station; and members of the immediate families (spouse and biological, adoptive or step-parents, grandparents, children, grandchildren and siblings, and each of their respective spouses regardless of where they reside) or households (whether related or not) of any of the above individuals are not eligible to participate in the Sweepstakes or win the prize. Any person who has won a prize (or whose household has won a prize) in any promotion sponsored by Sponsor in the thirty (30) days prior to this Sweepstakes start date is not eligible to win a prize in this Sweepstakes. 2. Overview: The Sweepstakes consists of thirty-three (33) separate, individual sweepstakes that are each governed by these master “Official Rules”. Each Sweepstakes will have the identical Sweepstakes Period (as defined below) and method of entry but depending upon an Entrant’s (defined below) indicated location on the entry form at the time of entry, Entrant will entered into one (1) of the thirty-three (33) separate Sweepstakes drawings. If an Entrant is a resident of one (1) of the counties listed above Entrant’s entry will be pooled together with other entries received from Entrants in the same Local Market. Entrants are only eligible to participate in one (1) drawing in this Sweepstakes and shall be entered into the applicable Sweepstakes drawing based on their location of residence, as determined by Sponsor in Sponsor’s sole and absolute discretion. Odds of winning will depend on the total number of entries received for Entrant’s applicable Sweepstakes drawing pool (Local Market). TIMING : Sweepstakes begins on June 10, 2019 at 12:01:01 a.m. ET and ends at 11:59:59 p.m. ET on June 23, 2019 (“Sweepstakes Period”). The Sponsor’s computer is the official time-keeping device for this Sweepstakes. DESCRIPTION OF SWEEPSTAKES/HOW TO ENTER. How to Enter: During the Sweepstakes Period, visit the participating Station’s website, and click on the entry form. Then, complete and submit the entry form with all requested information (including your name, email address, phone number, date of birth, and/or any other information requested by the Sponsor) to receive one (1) entry into the Sweepstakes. Limit : One (1) entry per person/email address/household per Day during the Sweepstakes Period. For purposes of this Sweepstakes, a “Day” shall be defined as each calendar day, beginning at 12:00:00 am ET and ending at 11:59:59 pm ET on that same day, except for the first day of the Sweepstakes Period, June 10, 2019, which shall begin at 12:01:01 am ET. Entries must contain all information requested to be valid. The Released Parties (as defined below) are not responsible for lost, late, undeliverable, illegible, damaged, stolen, misdirected, mutilated, or incomplete entries, regardless of cause. Multiple entrants are not permitted to share the same email address. Should multiple users of the same e-mail account or mobile phone number, as applicable, enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said e-mail account or mobile phone account at the time of entry will be considered the entrant. “Authorized account holder” is defined as the natural person who is assigned an e-mail address or mobile phone number by an Internet access provider, on-line service provider, telephone service provider or other organization which is responsible for assigning e-mail addresses, phone numbers or the domain associated with the submitted e-mail address. Proof of submission of an entry shall not be deemed proof of submission or receipt by the Sponsor for online entries. When applicable, the Sponsor’s computer will be deemed the official time keeping device for the Sweepstakes. Entries will be disqualified if incomplete and/or if prohibited multiple entries in excess of the states limit are received. All entries become the property of Sponsor and will not be acknowledged or returned. By participating, you agree (a) to be bound by these Official Sweepstakes Rules; (b) as between you and the Sponsor, that the decisions of the Sponsor is final on all matters relating to the Sweepstakes; (c) you are not participating on behalf of any employer or third party; (d) in the event that you do not comply with these Rules, that you will be disqualified and your prize (if any) will be forfeited; and (e) (when applicable) the potential winner and/or weekly prize winner must be available to participate in any portion to the Sweepstakes that participation may be required to be considered eligible. 3. SELECTION OF WINNERS: On or about June 24, 2019, the Sponsor will individually select one (1) Local Grand Prize winner, each a “Grand Prize winner” (from each station drawing) (Local Grand Prizes are defined below) from eligible entries received for each Sweepstakes drawing as noted above in Section 2 (Overview). Sponsor will individually select the Local Station Grand Prize winners from the thirty-three (33) separate Sweepstakes entry pools at the end of the Sweepstakes Period. Potential Sweepstakes winner(s) is subject to verification, including verification of eligibility. If an entrant is unable to verify his/her information, the entrant will automatically be disqualified and their prize, if any, will be forfeited. The Sponsor reserves the right to determine an alternate winner in accordance with these Official Rules in the event that that any winner is disqualified, cannot be contacted, or is deemed ineligible for any reason, or is not available to participate in any applicable Sweepstakes events. Winner Notification : Each Winner will be notified 24 hours after the drawing, via e-mail, and/or at Sponsor’s discretion via phone at the phone number provided during registration. In the event the Winner doesn’t respond to Sponsor’s notification or does not accept the prize within 24 hours of notification, the prize will be deemed forfeited and an alternate Winner will be selected. In the event that any one or more potential Winner(s) fails to respond as stated above, declines the prize or fails to provide signed affidavits or releases, such Winner(s) will be deemed to forfeit the prize and Sponsor will select an alternate Winner(s) from the remaining eligible entrants. If any alternate(s) similarly fails to respond or declines the prize, Sponsor will use a reasonable number of attempts, in its discretion, to award the prize(s) to another alternate(s) but if it is unable to do so, the prize(s) will be finally forfeited and Sponsor shall have no further liability in connection with this Sweepstakes. The Sponsor is not responsible for any change of email address, mailing address, and/or telephone number of entrants. The Sweepstakes Entities are not responsible for and shall not be liable for late, misdirected or unsuccessful efforts to notify a finalist and/or potential winner(s), or (if the finalist or potential winner is a minor) for late, misdirected, or unsuccessful efforts of the entrant to provide signed parental or guardian consent. As a condition of participating in the Sweepstakes, entrants agree and acknowledge that in order to receive a prize and be deemed a winner, entrants must sign an official waiver form provided by the Sponsor and agree to the terms herein, including but not limited to the prize conditions. If eligible entrants include minors, a parent or guardian of such eligible minor must sign a release on behalf of the minor to be eligible to receive a prize, but the Sponsor reserves the right to refuse to award a prize to or on behalf of any minor. The potential prize winner and, if a potential prize winner who is an eligible minor in his/her state of residence, the potential prize winner’s parent or guardian, may (in Sponsor’s sole discretion) be required to sign and return a declaration of eligibility and any other form necessary to verify eligibility, along with the required releases within twenty four hours after the first delivery attempt to entrants e-mail address in order for the potential prize winner to be qualified for the prize, unless otherwise stated herein or at the time of notification. The potential prize winner’s failure to return all required forms within this time period may result in the potential winner being disqualified and, in such event, the Sponsor may randomly select an alternate winner from among all remaining eligible entries, as determined by Sponsor in its sole and discretion. 4. PRIZE(S). A total thirty-three (33) prizes: One (1) grand prize per station (“Local Grand Prize”) – $150 movie ticketing gift card – $200 gift card for concessions – Dr Pepper product package Approximate Retail Value (“ARV”) of each prize: $400 Gift cards provided by: iHeartMedia + Entertaiment, Inc. Dr Pepper Product Package provided by: Dr Pepper/Seven Up, Inc. Odds of Winning: The odds of winning the prize depend on the number of eligible entries received. No more than the advertised number of prizes shall be awarded. The prize is subject to certain terms and conditions as specified herein. A prize may not be sold, traded, or commissioned, and is not exchangeable, transferable, substitutable, or redeemable for cash except in Sponsor’s sole discretion. Prize details and availability are subject to change. Sponsor is not the supplier or guarantor of any prize, unless otherwise specified. Prizing may be fulfilled by a third party fulfillment Sponsor. The prize will only be awarded if properly claimed according to the Rules. All costs and expenses related to the prize acceptance, the prize, and/or prize use not specified herein as being provided are the sole responsibility of winner(s). Promotional cards shall include and herein be referenced as “promotional card(s)” collectively to any prefunded bank card, a gift card, an electronic gift card, stored-value card or certificate, a store card, merchant card, voucher for services or goods, a gift certificate or similar instrument and other redeemable instruments with value credit or the like that may be awarded are subject to terms, conditions and restrictions as set by issuer. *Promotional cards are subject to the terms of use, applicable conditions and restrictions, including any expiration dates, promulgated by issuer of card. The promotional cards are not transferable, redeemable for cash or exchangeable for any other prize. Redemption of the promotional card will be subject to the standard terms, conditions and restrictions applicable to the participating merchant and or the card issuer in effect on the day of issuance of the promotional card. The promotional card cannot be redeemed for the purchase of other promotional cards. Except as required by law, the promotional card cannot be reloaded, resold, transferred for value, redeemed for cash, or applied to any other account. The Sponsor is not responsible if any promotional card is lost, stolen, destroyed or used without permission. If the promotional card is lost or stolen, it will not be replaced. No substitutions allowed except by Sponsor at its sole discretion for a prize of comparable value. Conditions and restrictions may apply . Limit: One (1) prize per person/household. ALL PRIZES ARE AWARDED “AS IS” AND THE SPONSOR DOES NOT MAKE (AND IS NOT RESPONSIBLE FOR) ANY REPRESENTATIONS, GUARANTEES, OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, IN FACT OR IN LAW, RELATING TO ANY PRIZE (INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE), AND ALL SUCH WARRANTIES ARE HEREBY DISCLAIMED. 5. TAMPERING AND DELIVERY DISCLAIMER. SWEEPSTAKES.The use of any automated device, automated launching or entry software or any other mechanical or electronic means that permits the entrant to automatically enter or evaluate repeatedly is prohibited. The Sponsor disclaims all liability for any delays, misdelivery, loss, or failure in the delivery of any item sent by mail, courier, express, electronic transmission, or other delivery method. Released (6) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries. The Sponsor further reserves the right to: (i) cancel, terminate, suspend, declare null or void, amend, alter, or modify the Sweepstakes, void any suspicious entries, rescind any prize, and/or determine absolute resolution, and/or an alternate method of conducting the Sweepstakes and/or awarding the prize(s) at any time, for any reason, or if, in the sole discretion of the Sponsor, it is impossible or impractical to complete or conduct the Sweepstakes as planned for any reason, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures of any sort, programming associated with or used in the Sweepstakes, by any human error which may occur in the execution of this Sweepstakes, or any other causes which effect the operation of the Sweepstakes or the rules of the integrity of the Sweepstakes have been violated or compromised in any way, intentionally or unintentionally by any person whether or not a entrant in the Sweepstakes and/or (ii) stop or conclude the Sweepstakes at any time without prior notice. Material changes to the Official Rules will be broadcast on-air, when practical. In the event of termination of the Sweepstakes by Sponsor, Sponsor reserves the right to award any prize(s) in a manner deemed fair and equitable by Sponsor. 6. PUBLICITY . Except where prohibited, by accepting a prize, winner(s) grant the Sponsor and Station(s) permission to use their names, characters, images, voices, and likenesses worldwide, in perpetuity, in any and all media now known or hereinafter invented in any and all marketing and promotional materials and waive any claims to royalty, right, or remuneration for such use. Each winner’s name may be included in a publicly available winners list. 7. USE OF PERSONAL INFORMATION . The Sponsor will retain the entrant’s personal data for a reasonable period of time to enable it to send that entrant any prize that they have won and to verify that these Official Rules have been complied with, and for accounting purposes. This data may be passed to a third party to enable such third party to fulfill any necessary requirements relating to the award of a prize. Any other use of personal data will be in accordance with, and subject to, the Sponsor’s Privacy Policy located here . Entrant may have the opportunity to opt-in to receive emails from third parties. In the event that entrant opts in to any available opportunities to receive information from a third party, that may or may not be associated with this Sweepstakes, entrant understands and acknowledges that his/her information will be provided to such third party and may be used by the third party as set forth in the third party’s privacy policy. Any available opt-in opportunities are not required to enter the Sweepstakes, and opting in will not improve your chances of winning. 8. RELEASES, CONDITIONS, AND LIMITATIONS OF LIABILITY . By participating in the Sweepstakes, each entrant agrees to release and waive any and all claims of liability against the Sweepstakes Entities and any applicable third party fulfillment service and each of their respective employees and agents (collectively, the “Released Parties”) Entities’ sole control. Upon awarding the prize, the Sponsor will have no further obligation to winner. 9. TAXES . Any valuation of the prize(s) stated above is based on available information provided to the Sponsor, and the value of any prize awarded to a winner may be reported to the IRS as required by law. Each winner is solely responsible for reporting and paying any and all applicable federal, state, and local taxes, related to prize acceptance and use not specified herein. Each winner must provide the Sponsor with valid identification and a valid taxpayer identification number or social security number before any prize will be awarded. Any person winning over $600 in prizes from the Sponsor in a calendar year will be issued an IRS Form 1099 reporting the value of those prizes to the IRS. 10. CONDUCT AND DECISIONS. All decisions of the Sponsor will be final and binding on all matters relating to this Sweepstakes. Persons who violate any rule, gain unfair advantage in participating in the Sweepstakes, or obtain winner status using fraudulent means will be disqualified. The Sponsor will interpret these Rules and resolve any disputes, conflicting claims or ambiguities concerning the rules or the Sweepstakes and the Sponsor’s decisions concerning such disputes shall be final. If, for any reason, more bona fide winners are notified than prize(s) available, prize(s) will be awarded in a random drawing from among all such persons. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Any reference in these Official Rules or as part of the Sweepstakes to the Sponsor’s and/or Station’s “discretion” and/or any exercise of discretion by the Sponsor or Station shall mean in Sponsor’s and/or Station’s “sole and unfettered discretion.” The Sponsor further reserves the right to terminate the Sweepstakes if in its sole judgment, the rules or the integrity of the Sweepstakes have been violated or compromised in any way, intentionally or unintentionally by any person whether or not a entrant in the Sweepstakes. In the event the Sweepstakes is terminated, Sponsor will award the prize(s) in a random drawing from all eligible entries received prior to termination. If applicable material changes to the Sweepstakes rules will be broadcast on-air and available on-line at the Station’s website, when practical. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of this provision. 11. BINDING ARBITRATION . Any controversy or claim arising out of or relating to the Sponsor Sweepstakes shall be settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The arbitrator shall apply Texas law consistent with the Federal Arbitration Act and applicable statutes of limitations, parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS SWEEPSTAKES IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES. 12. MISCELLANEOUS. Sponsor reserves the right to determine eligibility should special circumstances arise, all decisions are considered final and binding. Sponsor disclaims any responsibility to notify entrants of any aspect related to the conduct of the Sweepstakes. As a condition of participating in the Sweepstakes, entrants agree (and agree to confirm in writing) that: (a) under no circumstances will entrant be permitted to obtain costs, judgments, or awards for, and entrant hereby knowingly and expressly waives all rights to claim or seek punitive, incidental, consequential, special, or any other damages, other than for actual, third-party out-of-pocket expenses, and in such limitation, entrant further waives any rights to have damages multiplied or otherwise increased; (b) any and all disputes, claims, or causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, through binding arbitration as set forth above, without resort to any form of class action; and (c) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred (if any), excluding attorneys’ fees and court costs. Some jurisdictions do not allow the limitations or exclusion of liability, so the above may not apply to every entrant. Participation in the Sweepstakes constitutes entrant’s full and unconditional agreement to, and acceptance of these Official Rules. Winning a prize is contingent upon entrant’s fulfillment of all requirements set forth herein. 13. COMPLIANCE WITH LAW AND GOVERNING LAW . All issues and questions concerning the construction, validity, interpretation and enforceability of the Sweepstakes Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Texas, U.S.A., without giving effect to the conflict of laws rules thereof, and any matters or proceedings which are not subject to arbitration as set forth in Section 11 of these Official Rules and/or for entering any judgment on an arbitration award, shall take place in the State of Texas, in the City of San Antonio. ALL TRADEMARKS, SERVICE MARKS, TRADE NAMES, TRADE DRESS, PRODUCT NAMES AND LOGOS APPEARING IN THE SWEEPSTAKES ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS; USE DOES NOT IMPLY AFFILIATION OR ENDORSEMENT. LIST OF STATIONS: (1) Market: Bryan-College Station, Texas Stations: KAGG-FM Website: https://aggie96.iheart.com Telephone: 979-268-6879 KKYS-FM Website: https://mix1047.iheart.com Telephone: 979-846-4487 KNFX-FM Website: https://995thefox.iheart.com Telephone: 979-846-1797 KVJM-FM Website: https://kissfm1031.iheart.com Telephone: 979-260-2870 Counties: Bell, TX; Brazos, TX; Burleson, TX; Coryell, TX; Falls, TX; Lampasas, TX; Leon, TX; Limestone, TX; Madison, TX; Mclennan, TX; Milam, TX; Mills, TX; Robertson, TX; San Saba, TX; Address for all Bryan-College Station stations: 1716 Briarcrest Drive Suite 150 Bryan, TX 77802 (2) Market: Madison, Wisconsin Stations: WMAD-FM Website: https://963starcountry.iheart.com/ Telephone: 608-321-0963 WZEE-FM Website: https://z104fm.iheart.com/ Telephone: 608-321-0436 Counties: Columbia, WI; Dane, WI; Grant, WI; Green, WI; Iowa, WI; Juneau, WI; Lafayette, WI; Marquette, WI; Richland, WI; Rock, WI; Sauk, WI; Address for all Madison stations: 2651 S. Fish Hatchery Rd. Madison, WI 53711 (3) Market: Milwaukee, Wisconsin Stations: WKKV-FM Website: https://v100.iheart.com/ Telephone: 414-799-1007 WMIL-FM Website: https://fm106.iheart.com/ Telephone: 414-799-1061 WRNW-FM Website: https://thegamemke.iheart.com/ Telephone: 414-799-1973 Counties: Dodge, WI; Jefferson, WI; Kenosha, WI; Milwaukee, WI; Ozaukee, WI; Racine, WI; Sheboygan, WI; Walworth, WI; Washington, WI; Waukesha, WI; Address for all Milwaukee Stations: 12100 West Howard Ave. Milwaukee, WI 53228 (4) Market: Wichita, Kansas Stations: KTHR-FM Website: https://alt1073.iheart.com Telephone: 316-436-6600 KZCH-FM Website: https://channel963.iheart.com Telephone: 316-436-6600 KZSN-FM Website: https://1021thebull.iheart.com/ Telephone: 316-436-6600 Counties: Barber, KS; Barton, KS; Butler, KS; Chase, KS; Cheyenne, KS; Clark, KS; Comanche, KS; Cowley, KS; Decatur, KS; Dickinson, KS; Edwards, KS; Elk, KS; Ellis, KS; Ellsworth, KS; Finney, KS; Ford, KS; Gove, KS; Graham, KS; Grant, KS; Gray, KS; Greeley, KS; Greenwood, KS; Hamilton, KS; Harper, KS; Harvey, KS; Haskell, KS; Hodgeman, KS; Jewell, KS; Kearny, KS; Kingman, KS; Kiowa, KS; Lane, KS; Lincoln, KS; Logan, KS; Marion, KS; Mcpherson, KS; Meade, KS; Mitchell, KS; Morton, KS; Ness, KS; Norton, KS; Osborne, KS; Ottawa, KS; Pawnee, KS; Phillips, KS; Pratt, KS; Rawlins, KS; Reno, KS; Rice, KS; Rooks, KS; Rush, KS; Russell, KS; Saline, KS; Scott, KS; Sedgwick, KS; Seward, KS; Sheridan, KS; Sherman, KS; Stafford, KS; Stanton, KS; Stevens, KS; Sumner, KS; Thomas, KS; Trego, KS; Wallace, KS; Wichita, KS; Address for all Wichita Stations: 9323 E 37th St. N Wichita, KS 67226 (5) Market: Cedar Rapids, Iowa Stations: KKRQ-FM Website: https://kkrq.iheart.com Telephone: 319-354-9500 Address: 1 Stephen Atkins Drive Iowa City, IA 52245 KKSY-FM Website: https://965kisscountry.iheart.com Telephone: 319-395-0096 Address: 600 Old Marion Rd NE CEDAR RAPIDS, IA 52402 KOSY-FM Website: https://hot957cr.iheart.com Telephone: 319-294-0957 Address: 600 Old Marion Rd NE CEDAR RAPIDS, IA 52402 Counties: Allamakee, IA; Benton, IA; Black Hawk, IA; Bremer, IA; Buchanan, IA; Butler, IA; Cedar, IA; Chickasaw, IA; Clayton, IA; Delaware, IA; Dubuque, IA; Fayette, IA; Grundy, IA; Iowa, IA; Johnson, IA; Jones, IA; Keokuk, IA; Linn, IA; Tama, IA; Washington, IA; Winneshiek, IA; (6) Market: Chicago, Illinois Stations: WEBG-FM Website: https://big955chicago.iheart.com Telephone: 312-540-2000 WGCI-FM Website: https://wgci.iheart.com Telephone: 312-591-1075 WKSC-FM Website: https://1035kissfm.iheart.com Telephone: 855-591-1035 Counties: Cook, IL; De Kalb, IL; Dupage, IL; Grundy, IL; Kane, IL; Kankakee, IL; Kendall, IL; La Salle, IL; Lake, IL; Mchenry, IL; Will, IL; Jasper, IN; La Porte, IN; Lake, IN; Newton, IN; Porter, IN; Kenosha, WI; Address for all Chicago Stations: 233 N. Michigan Ave., Suite 2800 Chicago, IL 60601 (7) Market: Beaumont-Port Arthur, Texas Stations: KKMY-FM Website: https://kiss1045fm.iheart.com Telephone: 409-896-5569 KYKR-FM Website: https://kykr.iheart.com Telephone: 409-896-5957 Counties: Hardin, TX; Jasper, TX; Jefferson, TX; Newton, TX; Orange, TX; Tyler, TX; Address for all Beaumont Stations: 2885 I-10 E. Beaumont, TX 77702 (8) Market: Dallas-Ft. Worth, Texas Stations: KDMX-FM Website: https://1029now.iheart.com Telephone: 214-787-1029 KEGL-FM Website: https://kegl.iheart.com Telephone: 214-787-1971 KHKS-FM Website: https://1061kissfm.iheart.com Telephone: 214-787-1061 Counties: Anderson, TX; Bosque, TX; Collin, TX; Comanche, TX; Cooke, TX; Dallas, TX; Delta, TX; Denton, TX; Ellis, TX; Erath, TX; Fannin, TX; Freestone, TX; Hamilton, TX; Henderson, TX; Hill, TX; Hood, TX; Hopkins, TX; Hunt, TX; Jack, TX; Johnson, TX; Kaufman, TX; Lamar, TX; Navarro, TX; Palo Pinto, TX; Parker, TX; Rains, TX; Red River, TX; Rockwall, TX; Somervell, TX; Tarrant, TX; Van Zandt, TX; Wise, TX; Address for all Dallas-Ft Worth Stations: 14001 Dallas Pkwy Suite 300 Dallas, TX 75240 (9) Market: Huntsville, Alabama Stations: WDRM-FM Website: https://wdrm.iheart.com Telephone: 866-302-0102 BQRV-FM Website: https://1065kissfm.iheart.com Telephone: 256-309-2400 Counties: Colbert, AL; De Kalb, AL; Franklin, AL; Jackson, AL; Lauderdale, AL; Lawrence, AL; Limestone, AL; Madison, AL; Marshall, AL; Morgan, AL; Lincoln, TN; Address for All Huntsville Stations: 26869 Peoples Rd Madison, AL 35756 (10) Market: Los Angeles, California Stations: KBIG-FM Website: https://1043myfm.iheart.com Telephone: 866-544-6936 KRRL-FM Website: https://real923la.iheart.com Telephone: 866-246-8923 KYSR-FM Website: https://alt987fm.iheart.com Telephone: 800-782-7987 Counties: Inyo, CA; Kern, CA; Los Angeles, CA; Orange, CA; Riverside, CA; San Bernardino, CA; Ventura, CA; Esmeralda, NV; Address for All Los Angeles Stations: 3400 W Olive Ave Suite 550 Burbank, CA 91505 (11) Market: Des Moines, Iowa Stations: KKDM-FM Website: https://1075kissfm.iheart.com Telephone: 515-282-1075 Address: 2141 Grand Ave. Des Moines, IA 50312 Counties: Adair, IA; Adams, IA; Appanoose, IA; Audubon, IA; Boone, IA; Calhoun, IA; Carroll, IA; Clarke, IA; Dallas, IA; Decatur, IA; Franklin, IA; Greene, IA; Guthrie, IA; Hamilton, IA; Hardin, IA; Humboldt, IA; Jasper, IA; Kossuth, IA; Lucas, IA; Madison, IA; Mahaska, IA; Marion, IA; Marshall, IA; Monroe, IA; Pocahontas, IA; Polk, IA; Poweshiek, IA; Ringgold, IA; Story, IA; Taylor, IA; Union, IA; Warren, IA; Wayne, IA; Webster, IA; Wright, IA; (12) Market: El Paso, Texas Stations: KPRR-FM Website: https://kprr.iheart.com Telephone: 915-880-5777 Address: 4045 N. Mesa El Paso, TX 79902 Counties: Dona Ana, NM; Culberson, TX; El Paso, TX; Hudspeth, TX; (13) Market: St Louis, Missouri Stations: KLLT-FM Website: https://alt1049fm.iheart.com/ Telephone: 314-556-6104 KLOU-FM Website: https://klou.iheart.com/ Telephone: 314-533-1033 KSD-FM Website: https://937thebull.iheart.com/ Telephone: 314-241-0937 KSLZ-FM Website: https://z1077.iheart.com/ Telephone: 314-333-8000 Counties: Bond, IL; Calhoun, IL; Clay, IL; Clinton, IL; Fayette, IL; Greene, IL; Jersey, IL; Macoupin, IL; Madison, IL; Marion, IL; Monroe, IL; Montgomery, IL; Randolph, IL; St Clair, IL; Washington, IL; Crawford, MO; Franklin, MO; Gasconade, MO; Iron, MO; Jefferson, MO; Lincoln, MO; Phelps, MO; Pike, MO; Reynolds, MO; St Charles, MO; St Francois, MO; St Louis, MO; St Louis City, MO; Ste Genevieve, MO; Warren, MO; Washington, MO; Address for all St Louis Stations: 1001 Highlands Plaza Drive West Suite 200 St. Louis, MO 63110

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